People are increasingly mobile and need technology to match their on-the-go lifestyles. Consumers want access to their media on their preferred devices and platforms on demand. But challenges like maintaining content protection and establishing proper licenses make it difficult for content providers to deliver comprehensive platform interoperability. If you purchase a movie as a disc, you need a disc player to view it. If you want to stream or download a movie, you need a reliable and fast Internet connection, and even still there’s a strong chance you’ll face long download times or those frustrating buffering pauses that interrupt what you’re watching (and it always happens at the worst times!). And those constraints are about to get more complicated when consumers want to watch the latest and greatest media in Ultra HD (UHD), which creates additional needs for interoperability and, when uncompressed, requires significantly more bandwidth to stream.
Compression alleviates some of the bandwidth constraints for streaming UHD content, but it doesn’t offer a solution for accessing media on any device on demand. That’s where Digital Bridge technology like Vidity comes in.
The Secure Content Storage Association developed Vidity to give consumers a means of accessing their media on any device and platform, at any time, without requiring Internet or needing to remember passwords. That means we get the highest quality viewing experience (unmatched except by optical), now on any Vidity-enabled device, at any time. It also removes other annoyances we face with streaming, like buffering and long download wait times.
In addition to supporting UHD, Vidity also stores content in HD and SD formats, so users can watch movies at the highest definition that their preferred device supports.
There are numerous use cases where Vidity offers significant value. One example is in In-Flight Entertainment (IFE) and other markets with unique security needs for content protection. Because content validation occurs upon purchasing media, Vidity users own the rights to play their content in any time or place, on any enabled device, without requiring any further activation. In Videon’s 17+ years of experience providing IFE solutions for business aviation, we’ve become very familiar with the heavy financial burden associated with purchasing necessary licenses to provide passengers with a legally sound viewing experience. Vidity can alleviate those expenses as travelers bring their own content on board.
So what will this mean for consumers? It will mean they can buy a Vidity movie at home, watch it on a Vidity enabled tablet, and then with a Vidity enabled storage device take it to other locations to watch wherever they want. It means buying a movie once–and watching it everywhere.