Will IVI systems be independent or driven by smartphones? Will they be platform-agnostic or committed to one OS? These questions are central to the development of individual IVI systems and to the IVI industry as a whole. In the lead up to CES we’re learning how some companies are answering these questions, and we’re not surprised to learn that the answers differ.
Audi is offering a hybrid between an independent and smartphone-driven system. Their new IVI system implements Android Auto and can be controlled by an Android smartphone. But the system retains Audi’s proprietary IVI technology and can be operated independently, without any smartphone.
Hyundai’s system is a different sort of hybrid. It is optimized for smartphone integration, but it supports both Android and Apple phones. This strikes us as a smart way to deal with the different turnover rates between phones and cars: users will likely go through a few generations of phones while driving the same car, and flexibility is appealing.
Of course there’s more news as CES approaches. Ford’s IVI system is still independent from smartphones, but it’s no longer based on Microsoft. And Chrysler’s system offers built-in data connections on some models. We look forward to seeing some of these systems in person at CES and learning more about how IVI trends are developing.