There’s no denying that a lot is happening now in the world of AV. Unless you devote time each week to read about all the developments with Ultra HD, streaming and more, it’s easy to get confused about the media landscape. Even if you do your fair share of browsing tech news, it can be overwhelming to keep track of all the trends and understand what they really mean.
In the coming weeks, we’ll be releasing several industry insight pieces and blog posts to summarize the nuts and bolts of key media trends and answer common questions that come up at trade shows we attend.
In the meantime, here are some recent news announcements that we’re excited about, and why we think they’re important:
Consumer electronics upgrades to Ultra HD have included more than 4K resolution for a while, and the broadcast industry is following suit to add additional features to the next phase of its own UHD specs. The Digital Video Broadcasting Project (DVB) Steering Board recently approved new Commercial Requirements for the next phase of its UHDTV specifications, including features like high dynamic range (HDR), high frame rate (HFR) and audio advancements. It’s exciting to see the different ways that the AV technology upgrade to UHD is playing out globally and across AV industries, albeit at different speeds given the different infrastructures.
Consumers can count on Ultra HD Blu-ray to offer superior quality content for home theater enjoyment in early 2016. Several recent news announcements indicate that the new and improved format is nearly ready to be released after a carefully planned process among key stakeholders to introduce it to consumers with proper features and messaging. The Digital Entertainment Group (DEG) recently finalized the packaging of the discs following collaboration with the Consumer Technology Association (formerly Consumer Electronics Association) as well as content owners. Subsequently, Sony Pictures announced it will release Ultra HD Blu-ray discs for several hit titles in early 2016 and plans to quickly release additional films in the format. Sony’s announcement is the second of its kind, with Twentieth Century Fox being the first to unveil its plans to release several UHD Blu-ray discs in September at IFA earlier this year.
WDLabs™ Announces Software Platform to Accelerate VIDITY™ Deployment of Next Generation Video Experience
Vidity is the ideal solution for the growing consumer demand for portable, easy-to-access, high-quality content. (To learn more about Vidity, check out our previous blog post.) Thanks to WDLab’s introduction of a licensable software platform, the technology can be easily integrated into media players to bring the digital storage solution to market quickly. This benefits both CE device manufacturers considering incorporating Vidity in their products as well as consumers seeking a flexible, high-quality video viewing experience.