This post is part of a series on how streaming media fits into today’s media landscape. For the whole story, read our Insight paper about streaming media.
Disc viewership has remained fairly constant for the past five years. During that time, viewers have reported watching DVD or Blu-ray for 5 to 5 and a half hours per month. Note that the Nielsen data that provides this number does not include game console time in the DVD/Blu-ray category, despite the fact that more than a quarter of time on game consoles is used watching discs (“Total Audience Report” Q1 2015). In other words, the actual amount of time spent watching DVD/Blu-ray each month is likely much higher.
Blu-ray and DVD revenue is another component of this trend. The overall revenue for optical disc media in the US is declining, and has been since about 2007. But that downward trend is due exclusively to a fall in DVD sales. Blu-ray sales have been increasing steadily since 2007, and SNL Kagan predicts them to continue increasing through at least 2023.
This data does not even account for the popularity boost likely to be provided by the new standard, Ultra HD Blu-ray. In other words, it’s a conservative estimate.
What does it boil down to? Despite the increase in streaming, optical disc is still highly relevant–especially Blu-ray.