By 2020, video will account for 79% of all internet traffic.
For anyone who’s been following conversations about streaming trends, this isn’t a surprise. Netflix made news with fast.com, a site designed to show users if their ISPs are throttling their speeds. Spending on streaming video services is still increasing (though the rate of increase is starting to slow).
The rise of live streaming services and CDNs marks a significant uptick in streaming not just for premium content (a la Netflix) but for run-of-the-mill content, ranging from school plays and high school sports to worship services and government meetings. In other words, video streaming is our entertainment, but it’s also an important part of how we share information and stay connected.
There are still many limitations to be overcome, ranging from network setup and hardware to inadequate bandwidth, but we definitely see the world of live streaming as an important and growing segment of internet traffic.