Telematics Detroit offered IVI insight from automakers and the tech industry. Most of all, it gave perspective on the current landscape of IVI possibilities and limitations.
- State of the industry: We’ve passed the “telematics” phase, where in-car tech was limited to the car itself. Now everyone’s focused on cloud integration and/or connecting with personal devices like phones. Presumably, the next step will be to develop new business models for drivers and passengers as consumers.
- Limitations: In-car systems need to be more responsive. Users expect immediate reactions to commands. Voice-recognition is an expectation, too, and it needs to be more reliable than current versions so users don’t get frustrated.
- Leaders: Who will encourage change and creative development in automotive connectivity? That’s an open question. Automakers may be too slow and risk-averse to compete well in a high-tech industry. But there’s also resistance to the idea that Apple and Google could end up as the main drivers of this industry.