We’ve been recognized as a Bicycle Friendly Business since 2011. There are over 1,200 BFBs in the country today and 6 of those are in State College, but we think there should be significantly more! That’s why we’re advocating for the League of American Bicyclists’ Bicycle Friendly Business program.
What is a Bicycle Friendly Business?
BFBs support bikers with Education, Encouragement, Engineering, and Evaluation. The League provides a handy quiz to determine whether your business is likely to qualify. If you score 5 or more points, send in an application today! And if you don’t, see what you can do to improve your support for bike commuters and recreational riders.
- Does your business provide secure and convenient bike parking? (2pts)
- Do you have on-site showers that are free for employee use? (2pts)
- Do you provide incentives for employees to commute by bike? (2pts)
- Do you work with local advocates to improve bicycling conditions for the community? (2pts)
- Do you support a bicycle team/club? (1pt)
- Do you offer bike education classes? (2pts)
- Are bicycling education materials available to employees on a regular basis? (2pts)
- Do you have a bike coordinator (full-time, part-time, or volunteer) who helps promote cycling? (3pts)
This is just a brief selection of ways to qualify. The League provides more information on their website: http://www.bikeleague.org/
What was Videon’s Journey to becoming a BFB?
Our CEO Todd loves to ride–and that’s an understatement. He wanted to encourage employees to fit biking into their lives, too. In spring of 2011, we started a wellness program where employees who agreed to ride at least 3x per week for 6 months received $500 from the company toward the purchase of a new bike. Twenty people participated that first year–and most had not been on a bike since they were kids, including me!
Employees organized group rides at lunch and over weekends. Mountain bikers explored the nearby forest, road bikers rolled through nearby towns and over mountains, and others stayed on the local network of bike paths. Everyone tracked their rides, and everyone completed the 6 month challenge.
Five years later, we still offer the Velo Videon program and have expanded our support for cyclists, both those focused on fitness and those who commute by bike each day. Employees report better sleep, more energy, connection, and a sense of joy in riding alone and with colleagues. Perhaps most telling are the physical results: many participants have lost weight and improved cholesterol and blood pressure.
In short, we’re huge advocates of biking. It’s good for employees, employers, communities and the environment. If you want to learn more about it and you’re in our area, come on over on Thursday, October 6 at 5:30 PM for a happy hour discussion with local businesses. Or drop us a line–we’re happy to talk about biking anytime!