If you were paying attention at CES, you saw announcements about ATSC 3.0 occasionally, often in the corners of booths, set apart from the headlining Ultra HD announcements. We’re calling it now: within the next 3 years, ATSC 3.0 is going to be the real headline story.
Allowing users to broadcast Ultra HD / 4K / HDR content, ATSC 3.0 is going to be a great way to make this content accessible. This was already demoed at CES, where local TV stations beamed content to TVs on the floor using ATSC 3.0 standards.
And since it’s an IP-based technology, it’s going to enable some really interesting features for broadcast. For example, Twice points out that ATSC 3.0 could enable users to choose between watching overtime on a sports game or regularly scheduled programming, and that on a wi-fi network it could stream content to devices throughout a house. Through IP, ATSC 3.0 could also provide supportive content and help broadcasters take advantage of second screens, social media watching and more.
ATSC 3.0 is going to be big.