As expected, ATSC 3.0 was a hot topic at this year’s NAB show in Las Vegas. The next-generation broadcast standard was highlighted in various areas of the exhibition, including the Futures Park zone where NAB’s research and development division, PILOT, showcased demonstrations of its prototype ATSC 3.0 gateway and receiver. Videon is proud to have supported PILOT in the development of the gateway technology shown at NAB, and we’re excited about the attention it received and education that it helped to provide about ATSC 3.0. Even the FCC’s Tom Wheeler had a smile on his face as he viewed PILOT’s demo, and we certainly share his enthusiasm.
In addition to modernizing the broadcast workflow, the new standard will add flexibility and numerous other advantages. Perhaps most noticeably, ATSC 3.0 will enable a better viewing experience adding broadcast support for UHD and HDR, as well as immersive audio. Features like video-on-demand with access on network-connected devices, more free channels, an advanced emergency alert system, and targeted advertising are also appealing to consumers, as indicated in a recent survey.
With broadcast and streaming converging in today’s Internet-driven world of technology and media access, moving to a hybrid linear and IP-based broadcast system makes sense. There is still much progress to be made in terms of technology and (of course) adoption, but the advancements thus far are thrilling nonetheless.